01.

Hortus

Natura

Biodiversity garden

Support with

Corporate design
Print
Illustrations
Photography

Button
Hortus_Natura_Logo

DESCRIPTION

In cooperation with the city of Kempten in the south of Germany, (hobby) gardeners accomplish a large public nature garden on an area of approximately 8000m². This “Hortus” (Latin for garden) aim to provide a diverse habitat for plants and animals and to give people a sense of community, recreation and experience of nature. The ecosocial citizen project combines the needs of people, flora and fauna, with the goals of promoting biodiversity, communicating and understanding natural cycles, as well as enhancing urban living space and jointly shaping the environment.

Projektbeschreibung_Hortus_Natura_02
Projektbeschreibung_HortusNatura_03
Label_Hortus_Natura1
Label_Hortus_Natura2

Development:

Based on the well thought idea of Manuela Hiller, the project initiator of the Biodiversity Garden, I created a suitable corporate design. It was important to me to develop a design that reflects the nature-oriented idea of the project through the harmonious combination of different natural tones.

With “Hortus Natura”, Manuela intends to sustainably promote ecological understanding and to strengthen the cooperation between citizens. Based on the idea, I created a logo, fonts and colours that came together to form an unique and nature-loving corporate design. With curved lines and structured shapes, I combined the designed elements into a unified overall image. For further print products (flyers, posters…) I applied the elaborated design in connection with pictures and natural illustrations that stand in relation to each other.

Projektbeschreibung_Hortus_Natura_06
Hortus_Natura_Aufsteller
Hortus_Natura_Gartenplan
Gänseblümchen_Hortus_Natura

01.

Hortus

Natura

Biodiversity garden

Support with...

Corporate design
Print
Illustrations
Photography

Button
Hortus_Natura_Logo

Description

In cooperation with the city of Kempten in the south of Germany, (hobby) gardeners accomplish a large public nature garden on an area of approximately 8000m². This “Hortus” (Latin for garden) aim to provide a diverse habitat for plants and animals and to give people a sense of community, recreation and experience of nature. The ecosocial citizen project combines the needs of people, flora and fauna, with the goals of promoting biodiversity, communicating and understanding natural cycles, as well as enhancing urban living space and jointly shaping the environment.

Projektbeschreibung_Hortus_Natura_02
Projektbeschreibung_HortusNatura_03
Label_Hortus_Natura1
Label_Hortus_Natura2

Development:

Based on the well thought idea of Manuela Hiller, the project initiator of the Biodiversity Garden, I created a suitable corporate design. It was important to me to develop a design that reflects the nature-oriented idea of the project through the harmonious combination of different natural tones.

With “Hortus Natura”, Manuela intends to sustainably promote ecological understanding and to strengthen the cooperation between citizens. Based on the idea, I created a logo, fonts and colours that came together to form an unique and nature-loving corporate design.

Projektbeschreibung_Hortus_Natura_05

With curved lines and structured shapes, I combined the designed elements into a unified overall image. For further print products (flyers, posters…) I applied the elaborated design in connection with pictures and natural illustrations that stand in relation to each other.

Projektbeschreibung_Hortus_Natura_06
Hortus_Natura_Aufsteller

Email

Phone number

+4915233720573

©Katharina Janser

© Katharina Janser

©Katharina Janser