01.
Hortus
Natura
Biodiversity garden
Support with
Corporate design
Print
Illustrations
Photography
DESCRIPTION
In cooperation with the city of Kempten in the south of Germany, (hobby) gardeners accomplish a large public nature garden on an area of approximately 8000m². This “Hortus” (Latin for garden) aim to provide a diverse habitat for plants and animals and to give people a sense of community, recreation and experience of nature. The ecosocial citizen project combines the needs of people, flora and fauna, with the goals of promoting biodiversity, communicating and understanding natural cycles, as well as enhancing urban living space and jointly shaping the environment.
Development:
Based on the well thought idea of Manuela Hiller, the project initiator of the Biodiversity Garden, I created a suitable corporate design. It was important to me to develop a design that reflects the nature-oriented idea of the project through the harmonious combination of different natural tones.
With “Hortus Natura”, Manuela intends to sustainably promote ecological understanding and to strengthen the cooperation between citizens. Based on the idea, I created a logo, fonts and colours that came together to form an unique and nature-loving corporate design. With curved lines and structured shapes, I combined the designed elements into a unified overall image. For further print products (flyers, posters…) I applied the elaborated design in connection with pictures and natural illustrations that stand in relation to each other.
01.
Hortus
Natura
Biodiversity garden
Support with...
Corporate design
Print
Illustrations
Photography
Description
In cooperation with the city of Kempten in the south of Germany, (hobby) gardeners accomplish a large public nature garden on an area of approximately 8000m². This “Hortus” (Latin for garden) aim to provide a diverse habitat for plants and animals and to give people a sense of community, recreation and experience of nature. The ecosocial citizen project combines the needs of people, flora and fauna, with the goals of promoting biodiversity, communicating and understanding natural cycles, as well as enhancing urban living space and jointly shaping the environment.
Development:
Based on the well thought idea of Manuela Hiller, the project initiator of the Biodiversity Garden, I created a suitable corporate design. It was important to me to develop a design that reflects the nature-oriented idea of the project through the harmonious combination of different natural tones.
With “Hortus Natura”, Manuela intends to sustainably promote ecological understanding and to strengthen the cooperation between citizens. Based on the idea, I created a logo, fonts and colours that came together to form an unique and nature-loving corporate design.
With curved lines and structured shapes, I combined the designed elements into a unified overall image. For further print products (flyers, posters…) I applied the elaborated design in connection with pictures and natural illustrations that stand in relation to each other.
